Learn Local brand guidelines

Together, let’s help all Victorians get the skills they need for study, work and life.

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Date:
6 Dec 2021

Learn Local is about people empowering people

Victoria’s Learn Local sector comprises more than 240 community owned and managed not-for-profit organisations – known as Learn Local providers.

What is Learn Local

The Learn Local sector is an essential part of Victoria’s post-secondary education and training system. It plays a vital role in providing pathways for adult learners to transition to employment and further training.

The Victorian Government, through the Adult, Community and Further Education (ACFE) Board, registers and funds these organisations so people can study and work in their local area.

Adults who want to develop their core skills for study, work or life can enrol in Learn Local courses throughout the year. These short courses are offered at low or no cost to eligible Victorians, range from literacy and numeracy to job related and digital skills and are delivered by experienced and dedicated trainers.

The Learn Local brand

Our brand reflects who we are, our aspirations and our values

Using the Learn Local brand consistently increases awareness and understanding of the value and breadth of our courses and programs. This will lead to more participation in Learn Local courses over time.

The Learn Local Logo tells potential learners and employers:

  • your organisation currently offers government-subsidised Learn Local courses
  • your Learn Local courses assist people to develop core skills for study, work and life (core skills includes literacy, numeracy, English language, employability and digital skills)
  • your Learn Local courses are offered at low or no cost to eligible Victorians
  • your Learn Local courses are designed and monitored against a quality framework
  • your Learn Local courses offer pathways to further study and/or work opportunities.

The promise

The Learn Local sector believes every adult should have local access to the training and services they require to build their education capacity and develop the core skills they need for study, work and life.

Our offer

The Learn Local sector offers local, inclusive, flexible and government-subsidised training, programs and projects that help Victorian adults build their education capacity and develop the core skills they need for study, work and life.

Only organisations that are currently funded to deliver Learn Local courses and projects are eligible to display and use the Learn Local brand.

How to use these guidelines

These guidelines contain the tools and information you need to use the Learn Local brand.

The brand will help learners and employers find Learn Local courses that are funded and endorsed by the ACFE Board. It will help your organisation to promote your Learn Local courses and projects with credibility.

The Learn Local logo should not be used as a replacement for your organisation’s logo. It should support, promote and endorse the Learn Local courses and projects that you deliver.

Fonts and colours have been selected to be clear and accessible. The design toolkit section outlines the correct usage of these.

In the copy toolkit, you’ll find key messages to get you started with promotional activities and community engagements.

Be sure to take the time to look at the applications and templates section – these items are freely available to download and provide examples and inspiration to use the brand effectively.

These applications and templates have been provided for optional use by registered Learn Local providers that are currently funded to deliver Learn Local courses.

Learn more about ACFE Board funding acknowledgement requirements.

  • Logo usage

    The Learn Local logo is our most prominent visual feature, let’s make sure we use it correctly for the biggest impact.

  • Design toolkit

    Let’s ensure we look our best when we’re engaging with our community.

  • Copy toolkit

    When you speak about the Learn Local brand, it is important to do so in a clear and consistent manner.

  • Funding acknowledgement requirements

    A summary of ACFE Board & Victorian Government funding acknowledgement requirements

  • Application examples and templates

    The following examples are provided as an easy starting point for you to develop communications to promote your endorsed Learn Local courses and projects.

  • How the Government refers to Learn Local

    The Victorian Government also promote the Learn Local sector to key stakeholders to increase their awareness and understanding of the sector’s value and impact.

Updated

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