How the Government refers to Learn Local

Providers are not alone in the Learn Local brand journey.

The Victorian Government (via the ACFE Board, ACFE Regional Councils and the Department of Education and Training) also promote the Learn Local sector to key stakeholders to increase their awareness and understanding of the sector’s value and impact.

By working together, both Learn Local providers and the Victorian Government can improve the awareness of and participation in Learn Local courses and ultimately help thousands of adult Victorians to develop the skills they need for study, work and life.

Government co-brand

This lockup should only be used by the ACFE Board and ACFE Regional Councils or other Government departments when Learn Local’s relationship with the State Government needs to be communicated.

Providers should refer to their contract to identify the specific contractual requirements for when using the Victoria State Government logo.

Further information can be found in the Acknowledgement and publicity guidelines for Victorian Government funding support.

The Learn Local brand and the ACFE Board brand relationship

This section outlines the relationship between the Learn Local brand and the ACFE Board brand as it’s important for overarching governance bodies (responsible for funding, strategic direction and reporting) to also refer to the Learn Local sector in a consistent manner.

The Learn Local brand

The Learn Local brand is the brand used to promote the Learn Local sector and Learn Local courses. The Learn Local brand is mainly used by Learn Local providers (as an endorsement brand of their currently funded Learn Local courses); however the ACFE Board, ACFE Regional Councils and Department of Education and Training also use it to promote the sector on state-wide or targeted external communication/promotional activities.

For example, the ACFE Board would use the Learn Local brand on a brochure aimed at business/industry about the benefits of a partnership with a Learn Local provider or a state-wide promotional campaign aimed at increasing the awareness of the Learn Local sector.

The ACFE Board brand

The ACFE Board brand is the corporate signature of the ACFE Board. It is for use by the ACFE Board members, ACFE Regional Council members and relevant Department of Education and Training staff on all Board correspondence. It is also used on external documents/publications that are directly produced by the ACFE Board as a statutory requirement (i.e. ACFE Board Annual Report), and on policy documents and publications (i.e. ACFE Board Strategy 2020-25).

The ACFE Board brand should not be used on external documents, publications or promotions that are developed in order to increase awareness of the Learn Local sector or Learn Local courses (instead, use the Learn Local brand), nor should it be used by Learn Local providers to promote their Learn Local courses.

The ACFE Board brand may be used in some instances on state-wide external communication and promotional activities for the Learn Local sector where there is a need to further explain the funding relationship between the ACFE Board and the Learn Local sector.

If there is a need to refer to the ACFE Board in a Learn Local context, then you should never replace the term Learn Local with ACFE.

For example, we should never refer to the ‘ACFE sector’ or ‘ACFE providers’. Instead, it would be better to say ‘the Learn Local sector, funded by the ACFE Board’ or ‘Learn Local providers, funded by the ACFE Board’.

ACFE co-brand

When Learn Local needs to be associated with the ACFE Board, the ACFE Co-brand lockup should be used.

This logo should only be used by the ACFE Board and ACFE Regional Councils or other Government departments when there is a requirement to communicate the unique relationship between Learn Local and the ACFE Board.

Updated 5 July 2023