Campaign advertising accounted for 86 per cent of Victorian Government advertising expenditure in 2018–19. Non-campaign advertising, comprising functional and recruitment advertising, accounted for the remaining 14 per cent of advertising expenditure for the year.
2018-19 Campaign advertising expenditure $88.5 million (86%); Functional advertising expenditure $8.3 million (8%) and Recruitment advertising expenditure $6.1 million (6%)
Updated