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Tobacco licensing compliance and enforcement 

Tobacco Licensing Victoria (TLV) will begin to enforce the licensing scheme from 1 February 2026 and check that businesses selling tobacco are complying with the law.

To check the compliance of tobacco retailers and wholesalers, TLV can ask for information from:

  • Victoria Police
  • local councils
  • other government agencies across Australia.

We may review a licence at any time. We can check:

  • whether the licensee and any associates are still suitable to be involved with the tobacco business
  • the licensee’s compliance with the Act and the Regulations.

If you do not comply with the law

We can vary, suspend, or cancel your licence.

If we suspect you are holding or selling illicit tobacco, we can immediately suspend your licence for up to 90 days.

Penalties

OffencePenalties for individualsPenalties for businesses and incorporated associations
Possessing Illicit tobacco by tobacco supply businessesUp to $170,948.40 or up to 5 years jailMore than $854,742
Selling Illicit tobaccoUp to $366,318 or up to 15 years jailMore than $1.8 million
Selling tobacco without a licenceUp to $170,948.40 or 5 years jail$854,742
Failing to comply with licence conditions or obligationsUp to $12,210.60$61,053
Providing false or misleading informationUp to $12,210.60$61,053
Failing to display a copy of the licenceUp to $1,017.55$5,087.75

Roles of other Victorian government agencies

Victoria Police

Victoria Police continues to be responsible for detecting and investigating criminal activity – especially serious and organised crime – associated with the sale of tobacco and illicit tobacco.

Victoria Police has enforcement powers, including search warrants and seizure powers, to help detect serious criminal activity.

They also contribute to licensing decisions by providing information about the suitability of tobacco licence applicants.

Department of Health

The Department of Health continues to:

  • develop tobacco policy
  • provide health messages to prevent broader tobacco and smoking harms
  • enforce smoke-free areas.

For more information about tobacco reforms in Victoria, visit the Department of Health website.

Local councils

Local councils do not have a role in enforcing the tobacco licensing scheme or monitoring compliance.

They provide education and monitor compliance with the general retail, and smoke and e-cigarette-free requirements of the law.

Updated

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  • important announcements
  • reminders and key dates
  • links to other resources.