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Work that matters - campaign resources

Resources for employers to attract and retain disability support workers.

Campaign overview

'Work that matters' is a workforce attraction and retention campaign for Victoria’s growing disability sector.

The campaign shines a light on disability support work as an attractive option for people looking to build a rewarding career doing work that matters. It seeks to promote employment opportunities while underscoring the incredibly important work carried out every day by the thousands of people that make up Victoria's diverse disability support workforce.

  • The disability sector is experiencing significant workforce demand and it’s expected to increase as more people access the NDIS. This is why it’s vital to attract and retain a disability workforce of sufficient size, with the right knowledge, skills, values, and attitudes, to deliver high quality, person-centred support.

    This campaign is one of a range of priorities outlined in Keeping Our Sector Strong, Victoria’s $26 million workforce plan for the National Disability Insurance Scheme (NDIS).

  • ‘Work that matters’ was developed in consultation with people with disability, disability support workers, service providers, employers, unions, and the peak body for disability services in Victoria. They told us the campaign should:

    • Be positive and proud – promote the opportunities arising from the NDIS in Victoria and present a contemporary vision of disability support work featuring real people rather than actors.
    • Talk about the range of disability support work – from entry-level to leadership and management roles, and allied health roles.
    • Talk about the benefits of choosing disability support as a career – flexibility, job satisfaction, professional development, personal growth.
    • Convey diversity – of available roles, of career paths, of the workforce and the people who receive support.
  • While the campaign features mass communication, it relies equally on the support of organisations like yours that make up the sector, including service providers and employers, peak bodies, industry associations, education and training providers, and community organisations.

    We ask that you:

    • read the information on this page
    • help promote the workforce development hubExternal Link to people looking for information
    • share campaign images and messages through your organisation’s communication channels and social media networks
    • encourage your staff to share the images and messages through their social media networks.
  • Key to growing the workforce is making the connection between the diverse and skilled Victorians who are looking for work or a career change, with jobs that are available in the disability sector.

    We encourage you to take advantage of this spotlight on disability careers by registering on the Jobs Victoria online hub and posting any upcoming job opportunities at your organisation.

    Click here to find out more about Jobs Victoria.External Link

Downloadable resources

Use these resources to support your recruitment activities and to increase awareness of the possibilities of a career in disability support.

You can choose the following individual resources to download:

Case studies


We welcome feedback. Please email

Reviewed 05 December 2022

Keeping our sector strong

This is an initiative of the Keeping our sector strong – Victoria’s workforce plan for the NDIS.  

Read more about Keeping our sector strong
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