Campaign overview
'Work that matters' is a workforce attraction and retention campaign for Victoria’s growing disability sector.
The campaign shines a light on disability support work as an attractive option for people looking to build a rewarding career doing work that matters. It seeks to promote employment opportunities while underscoring the incredibly important work carried out every day by the thousands of people that make up Victoria's diverse disability support workforce.
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The disability sector is experiencing significant workforce demand and it’s expected to increase as more people access the NDIS. This is why it’s vital to attract and retain a disability workforce of sufficient size, with the right knowledge, skills, values, and attitudes, to deliver high quality, person-centred support.
This campaign is one of a range of priorities outlined in Keeping Our Sector Strong, Victoria’s $26 million workforce plan for the National Disability Insurance Scheme (NDIS).
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‘Work that matters’ was developed in consultation with people with disability, disability support workers, service providers, employers, unions, and the peak body for disability services in Victoria. They told us the campaign should:
- Be positive and proud – promote the opportunities arising from the NDIS in Victoria and present a contemporary vision of disability support work featuring real people rather than actors.
- Talk about the range of disability support work – from entry-level to leadership and management roles, and allied health roles.
- Talk about the benefits of choosing disability support as a career – flexibility, job satisfaction, professional development, personal growth.
- Convey diversity – of available roles, of career paths, of the workforce and the people who receive support.
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While the campaign features mass communication, it relies equally on the support of organisations like yours that make up the sector, including service providers and employers, peak bodies, industry associations, education and training providers, and community organisations.
We ask that you:
- read the information on this page
- help promote the workforce development to people looking for information
- share campaign images and messages through your organisation’s communication channels and social media networks
- encourage your staff to share the images and messages through their social media networks.
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Key to growing the workforce is making the connection between the diverse and skilled Victorians who are looking for work or a career change, with jobs that are available in the disability sector.
We encourage you to take advantage of this spotlight on disability careers by registering on the Jobs Victoria online hub and posting any upcoming job opportunities at your organisation.
Click here to find out more about Jobs
Downloadable resources
Use these resources to support your recruitment activities and to increase awareness of the possibilities of a career in disability support.
You can choose the following individual resources to download:
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This newsletter article can be published through your preferred communication channels. Please feel free to adapt the text to suit your audience and channel – for example, you might like to select a different quote from the summary of quotes document below.
You may also like to add more detail about your organisation’s recruitment activities; or promote a relevant course.
Summary of quotes - work that mattersNewsletter article - work that matters -
Campaign posters that could be displayed in your organisation’s reception areas or community spaces.
Work that matters - campaign poster - Mark and RachelWork that matters - campaign poster - Leigh and MarkWork that matters - campaign poster - Van and JanineAs well as English language posters, translated posters are available in Mandarin, Vietnamese, Arabic, Cantonese and Hindi:
Work that matters - CALD Campaign poster - ArabicWork that matters - CALD Campaign poster - HindiWork that matters - CALD campaign poster - Traditional ChineseWork that matters - CALD campaign poster - Simplified ChineseWork that matters - CALD Campaign poster - Vietnamese -
Ready-made social posts for sharing through your organisation’s social media channels
Social tiles - work that matters campaign resources -
Use the link below to share the campaign video on socials
Case studies
Feedback
We welcome feedback. Please email disabilityworkforce@dffh.vic.gov.au
All downloadable resources
Reviewed 05 December 2022