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Marketing content creator

Marketing content creators use digital media to promote products and services. If you’re creative and tech-savvy, this role could be for you. 

Find out what a marketing content creator does and the related Vocational Education and Training (VET) courses and pathways you can take to secure a job. 

What is a marketing content creator?

Marketing content creators create and publish text, photos and video. They use content to promote brands, products or services online, including social media.

In this role you may:

  • create and edit text, photos and video
  • publish content online and on social media  
  • grow audiences and build brand awareness
  • create and manage content schedules. 

Find out more about retail content creators(opens in a new window) and these related jobs on the Victorian Skills Gateway(opens in a new window)

Search for related VET courses on the Victorian Skills Gateway(opens in a new window):

You may be eligible for government funding to help pay for your course.

Average salary

The average weekly earnings for a marketing specialist in Australia is $1,264.  

Source: Your Career(opens in a new window) 

Please note:

  • a separate marketing content creator salary is not available
  • this salary is current as of May 2024 and is indicative only
  • a range of salaries apply to different roles across the industry.

Job demand in Victoria

Below are the projected employment forecasts for advertising and marketing professionals jobs in Victoria. Figures are shown for current workers in 2023, and the expected number of new workers that will be needed by 2026.

Note that the ‘growth percentage’ and ‘new workers needed’ figures take into account replacing workers who are expected to retire in the next 3 years. These forecasts are estimates only. There will be additional jobs available as people move between jobs and industries.

Specific data is not available for marketing content creators.

RegionWorkers 2023Workforce growth 2023-2026New workers needed by 2026
Melbourne – inner metropolitan8,7092.4%939
Melbourne – inner south-east metropolitan2,0142.3%214
Melbourne – southern metropolitan2,8632.4%306
Melbourne – northern metropolitan2,2562.7%264
Melbourne – eastern metropolitan3,1592.6%360
Melbourne – western metropolitan2,0382.4%222
Ballarat and surrounds (Central Highlands)5152.7%61
Bendigo, Echuca and surrounds (Loddon Campaspe)5872.5%65
Geelong, Colac and surrounds (Barwon)9862.9%124
Horsham and surrounds (Wimmera Southern Mallee)1111.7%<10
Mildura, Swan Hill and surrounds (Mallee)2352.2%24
Shepparton, Seymour and surrounds (Goulburn)3422.7%40
Wangaratta, Wodonga and surrounds (Ovens Murray)3342.9%41
Warrnambool, Hamilton and surrounds (Great South Coast)2672.1%26

Source: Victorian Skills Authority employment forecast dashboard

Resources to plan your next steps

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