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General liquor licence

Sell alcohol for customers to drink at your venue and take away.

A general licence allows you to sell alcohol for customers to drink at your venue and take away.

Key features

  • Sell alcohol for customers to drink at your venue until 1 am.
  • Sell packaged alcohol for customers to take away until 11 pm.
  • Sell and allow customers to drink alcohol in outdoor dining areas if you also sell alcohol in your venue (until 11 pm, with council permission).
  • Sell any type or amount of alcohol, unless otherwise stated on your licence.
  • You can allow BYO alcohol at your venue, if you want.
  • Sell packaged alcohol online.
  • Selling alcohol online or to drink away from your venue cannot be your only business.

Trading hours

Sell alcohol to drink at your venue:

  • Monday to Saturday (except ANZAC Day and Good Friday), 7 am to 1 am the following morning
  • Sunday, 10 am to 1 am the following morning
  • ANZAC Day and Good Friday, 12 noon to 1 am the following morning.

Sell alcohol to drink away from your venue, footpath or kerbside:

  • Monday to Saturday (except ANZAC Day and Good Friday), 10 am to 11 pm
  • Sunday, 12 noon to 11 pm
  • ANZAC Day and Good Friday, 12 noon to 11 pm.

If you want to trade after 1 am, apply for a late-night (general) licence instead.

Apply at least 11 weeks before you need a licence. It may take longer if we need more information or if there are objections.

Who this licence suits

This licence suits businesses that want a high degree of flexibility around how they offer alcohol and when.

For example:

  • pubs and taverns
  • hotels and accommodation venues
  • wine bars and cellar doors
  • delicatessens and providores
  • restaurants.

If your main activity is serving meals, a restaurant and cafe licence may suit you better.

Application fees

You need to pay a non-refundable application fee when you apply.

If your venue capacity is:

  • zero to 200 customers, the fee is $672.40
  • 201 to 400 customers, the fee is $739.60
  • 401 or more customers, the fee is $1,260.80.

Read about liquor licence annual renewal fees.

Before you apply

Complete these steps before you start your application.

Apply now

Complete the application form on the Service Victoria website.

It takes about 45 minutes to complete.

Get help with unfamiliar words and details in the application form.

Apply now

After you apply

Service Victoria will email to acknowledge your application, including a receipt for your application fee.

Liquor Control Victoria will then review your application and email if we need more information. This may take a few weeks.

We send your application to Victoria Police and the relevant local council. This gives both a chance to object to your licence if they have concerns.

Victoria Police may contact you about your application.

When you get your decision

It can take about 9 to 11 weeks to get your decision.

It may take longer if someone objected to your licence or we needed to ask for more information.

Updated