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Professional development opportunity – Learn Local Digital Marketing Essentials

Learn Local Sector memo from 4 April 2022.

Department of Education and Training

Higher Education and Skills

Adult, Community and Further Education (ACFE) Division Memo


  • Registered Learn Local providers
  • Statewide providers
  • ACFE Board
  • ACFE Regional Councils
  • Learn Local stakeholders
  • ACFE Division staff

From: Jeanette Nagorcka, Executive Director – Adult, Community and Further Education Division

Date: 4 April 2022

Subject: Professional development opportunity – Learn Local Digital Marketing Essentials

Actions and critical dates

Learn Local Digital Marketing Essentials

Following the launch of the updated Learn Local Brand Guidelines, the ACFE Board is pleased to provide this free online professional development (PD) in digital marketing.

The Learn Local Digital Marketing Essentials PD will be held as a 1.5 hour webinar via Zoom. We will run the same webinar three times during May so that as many Learn Local staff can participate as possible. It will include general digital marketing tips and tricks, with a focus on social media marketing and the use of the online design tool, Canva.

This PD is especially suited for Learn Local staff with little to no experience in social media marketing and/or the use of Canva.

Please find below more information about the PD, including how to register for one of the three webinars.

Trainers: Catherine Devlin, Adult Learning Australia and Petro Tsalikis, Neighbourhood Houses Victoria.

Dates (3 options):

  • Thursday 5 May, 1pm–2.30pm
  • Friday 20 May, 1pm–2.30pm
  • Thursday 26 May, 1pm–2.30pm

Platform: Zoom

Cost: Free

Registration: Digital Marketing PD registration

If you want to register more than one staff member, please complete the form separately for that person.

Once you have registered, please add the webinar date and time to your calendar and we will forward you a Zoom link at least 2 working days before the session, which will be a confirmation of your attendance.

You do not need to already have a Canva account to participate in the webinar.

Webinar outline

Which social media platform will reach your community?

  • Describe four major social media platforms – purpose and target audience

Planning your digital content:

  • Promoting your organisation
  • Drafting effective posts
  • Keeping your posts diverse
  • Developing a social media calendar / routine
  • Keeping your content focused
  • Using Learn Local branding
  • Content tips and ideas

Connecting with others:

  • Sharing community content
  • Sharing information that is relevant, interesting and/or fun

Getting people to engage with your page.

Exploring the importance of sharing or telling your story:

  • With images (image libraries, stock images, images tips)
  • With video (tips and tricks)

Promote your Learn Local courses on your website:

  • Using Canva to develop content
  • How to create a Canva account
  • How to design using Canva – exploring templates etc.
  • Creating a graphic using a Canva template
  • Creating your own Canva design
  • Uploading your logo and other images
  • Adding text and images
  • Creating a graphic or video using Canva

More information

For more information about this PD opportunity, please email