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Time frame: 12 weeks
Budget: $150,000
Team size: 3

How do we measure the effectiveness of community driven safety campaigns?

Over 12 weeks in 2019, Community Crime Prevention Unit (CCPU) conducted a discovery project to address their digital engagement and content strategy. 

The CCPU, and their partners in the Community Safety Networks program (including Victoria Police, Neighborhood Watch, Crimestoppers and CarSafe) were unsure of the effectiveness of the campaigns and materials they currently produced, and needed a clear understanding of their community needs. 

They engaged a design consultancy to conduct research in the community across metro, regional and rural Victoria to provide insights into: 

  • How and why do people in Victoria engage with and use community safety and crime prevention information?
  • How do people learn crime prevention strategies?
  • What kinds of new information are likely to lead to new crime prevention action?

Project goals

The aim of this project was to help CCPU, their partners and stakeholders understand community needs when it comes to crime prevention and community safety information. 

The intended outcome was for CCPU to use these findings to produce information that helps communities become better informed and supported to prevent crime and feel safer.

Outcome and results

  • An insights report that helps CCPU understand the diversity and complexity of community needs when it comes to crime prevention information.
  • A set of personas that allows CCPU and partners to design and tailor their information in line with a focus on community needs. 
  • An information delivery framework that will help Victoria Police, Crimestoppers and other partners to tailor their communications for greater impact.

Community Crime Prevention design process

  • Timeline: 1 month

    Methods

    • project kick-off workshop
    • stakeholder workshop
    • stakeholder interviews
    • stakeholder relationship mapping

    Outputs

    • project vision
    • project plan
    • stakeholder engagement plan
    • discussion guide
  • Timeline: 2 months

    Methods

    • landscape review
    • ethnographic research (27 participants)
    • affinity mapping
    • research synthesis

    Outputs

    • personas
    • design principles
    • insights report

Reviewed 16 April 2020

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