Design tools and resources

If you’re new to human-centred design and its practices, we have developed a series of projects plans, methods and outputs to help you get started. We recommend that you collaborate with seasoned designers to execute your projects rather than undertaking the design activities by yourself. 

In this section you will find a series of outputs explaining what they are, what you will get, when to use, what they are not, tips and key terminology.


Current state journey map →

A tool used to visualise the user experience. It shows where and when a person or group interacts with existing services and products and what the experience is like for them.

Design concepts →

The result of ideation – early outputs that represent ideas before prototyping begins.

Design principles →

Statements capturing the intent of a new design without specifying the solution.

Discussion guide →

A reference tool that researchers use during qualitative research containing details about how each research session should be conducted.

Future-state journey map →

A journey map that describes a vision for the user experience you want to create.

Implementation road map →

A one-page visual summary of how a program of work will move towards a desired future state, launch or release date.

Insights report →

The output from user research, containing insights, stories, opportunities or recommendations backed up by evidence.

Market segmentation →

A breakdown of a customer base or population into groups that share important common attributes or needs