Outputs: human-centred design visual resources and products

Design tools and resources

If you’re new to human-centred design and its practices, we have developed a series of projects plans, methods and outputs to help you get started. We recommend that you collaborate with seasoned designers to execute your projects rather than undertaking the design activities by yourself.

In this section you will find a series of outputs explaining what they are, what you will get, when to use, what they are not, tips and key terminology.


Current state journey map →

A tool used to visualise the user experience. It shows where and when a person or group interacts with existing services and products and what the experience is like for them.

Design concepts →

The result of ideation – early outputs that represent ideas before prototyping begins.

Design principles →

Statements capturing the intent of a new design without specifying the solution.

Discussion guide →

A reference tool that researchers use during qualitative research containing details about how each research session should be conducted.

Future-state journey map →

A journey map that describes a vision for the user experience you want to create.

Implementation road map →

A one-page visual summary of how a program of work will move towards a desired future state, launch or release date.

Insights report →

The output from user research, containing insights, stories, opportunities or recommendations backed up by evidence.

Market segmentation →

A breakdown of a customer base or population into groups that share important common attributes or needs.

Opportunities and recommendations →

An output of research that highlights important things or ‘so whats’ that require attention and action.

Personas →

A fictional archetype, based on user research, that represents a group of people who use a site, service or product in a similar way or who have similar user needs.

Problem definition →

Explanations of what work needs to happen and why it is important work to do – the motivators of design activity.

Project plan →

A team’s best guess at how a project will unfold over time.

Prototypes →

A simulation, demo or mock-up of a site, product or service that you can use to test your ideas before beginning to build.

Service blueprint →

A journey map with key operational processes mapped underneath, used to capture and assess how a service organisation completes various tasks across a user journey.

Stakeholder engagement plan →

A plan for how, when and why a project team will involve and communicate with project stakeholders.

System map →

A visualisation of the interactions, relationships, variables, actors, processes and exchanges in a service or policy space.

User experience vision and principles →

A way of describing what your organisation is working towards – the future-state experience you’re attempting to create for users.

User scenarios →

A simulation or a hypothetical narrative that describes how a user might interact with a product or service and accomplish a particular task.

User stories →

A way of articulating user needs, written in first person, so that design can begin (from the Agile software development methodology).

Value proposition →

A statement describing what it is that your organisation, product or service offers to your users.

Wireframe →

An interactive prototype that demonstrates various interface elements (buttons, forms, menus etc.) of a web page or application.