Department of Education and Training Higher Education and Skills
Adult, Community and Further Education (ACFE) Division Memo
- Registered Learn Local providers
- Statewide providers
- ACFE Board
- ACFE Regional Councils
- Learn Local stakeholders
- ACFE Division staff
From: Jeanette Nagorcka, Executive Director, Adult, Community and Further Education Division
Date: 15 December 2021
Subject: Updated Learn Local Brand Guidelines ready for use
Actions and critical dates
- Review the updated Learn Local Brand Guidelines and start using them for your promotions of endorsed Learn Local courses and projects in 2022.
- Update or add the new Learn Local tagline logo to your website when promoting your 2022 Learn Local courses.
Updated Learn Local Brand Guidelines
The updated Learn Local Brand Guidelines are now available and ready for use on the Learn Local Sector website, see: Learn Local Brand Toolkit.
These Guidelines have been updated based on considerable feedback from Learn Local providers and key stakeholders and include a range of Learn Local logo versions (including advice about when to use which version), key messages, ACFE Board minimum acknowledgement requirements (including example applications), and a range of optional Learn Local branded templates for Learn Local providers to use depending on their individual organisation’s needs and preferences.
Using the Learn Local brand consistently increases awareness and understanding of the value and breadth of Learn Local courses and projects. This will greatly assist with increasing participation in Learn Local courses by those adult learners that want to develop their core skills for study, work and life.
New Learn Local tagline logo
As part of the update and aligned with the ACFE Board’s ACFE Learn Local Communications and Engagement Plan, a new Learn Local tagline logo has been developed and is included in the Logo Usage section of the Guidelines.
This is the preferred logo for promotion and awareness. Learn Local providers and other key stakeholders are encouraged to use this logo when space in the layout allows. The addition of the tagline to the original Learn Local logo quickly translates the positioning and provides clarity and awareness of the Learn Local offer.
ACFE Board funding acknowledgement requirements
As part of your ACFE Board service agreement/contract, all currently funded Learn Local providers are required to acknowledge the ACFE Board’s support of your endorsed Learn Local courses and projects on relevant communications. In particular, it is expected that you use the Learn Local logo when promoting your endorsed Learn Local courses and projects.
The Learn Local Logo tells potential learners, employers and other stakeholders:
- Your organisation currently offers government-subsidised Learn Local courses.
- Your Learn Local courses and/or projects assist people to develop core skills for study, work and life (Core skills includes literacy, numeracy, English language, employability and digital skills).
- Your Learn Local courses are offered at low or no cost to eligible Victorians.
- Your Learn Local courses are designed and monitored against a quality framework.
- Your Learn Local courses offer pathways to further study and/or work opportunities.
In the Guidelines, there is an ACFE Board funding acknowledgement requirements section that includes information and examples of how you can meet the requirements that are outlined in your ACFE Board service agreement/contract.
The updated Guidelines also contain the tools and information you need to use the Learn Local brand.
The brand will help learners and employers find Learn Local courses and projects that are funded and endorsed by the ACFE Board. It will help your organisation to promote your Learn Local courses and projects with credibility.
Here are a few quick links and notes regarding the Guidelines:
- The Learn Local logo should not be used as a replacement for your organisation’s logo. It should support, promote and endorse the Learn Local courses and projects that you deliver. The Logo Usage section outlines the range of logo versions available and also outlines when to use each version.
- Fonts and colours have been selected to be clear and accessible. The Design Toolkit section outlines the correct usage of these and also includes tips for photography.
- In the Copy Toolkit, you’ll find key messages tailored for a variety of stakeholders to get you started with promotional activities and community engagements.
- Be sure to also take the time to look at the Applications and Templates section – as well as the information and examples about ACFE Board funding acknowledgement requirements, in this section there are a range of Learn Local branded templates that are freely available to download and use by Learn Local providers that are currently funded to deliver Learn Local courses.
In addition to the digital version of the Guidelines, in early 2022, a hardcopy of the Guidelines, together with other Learn Local branded material, will be sent to all Learn Local providers contracted to deliver Learn Local courses in 2022.
For more information or any questions regarding the Guidelines please contact email@example.com
Reviewed 15 December 2021