Develop strategic recommendations for an existing product or service

Combine ethnographic research and synthesis to develop actionable recommendations for future design work or service iteration.

Design Plan

Option 5:
Develop strategic recommendations or a policy
Time frame: 12 weeks
Budget: $100,000-$150,000

How do I do this?

  • Ethnographic research (x 28 participants)

    Method

    To focus on understanding how people behave and what they use, so that opportunities for improvement are identified.

  • Research synthesis

    Method

    Ensuring that stakeholder questions are answered, that insights are documented in a robust and reusable way, and that actionable recommendations for the product or service are arrived at.

What will I get?

  • Opportunities and recommendations

    Output

    An output of research that highlights important things or ‘so whats’ that require attention and action.

  • Value proposition

    Output

    A statement describing what it is that your organisation, product or service offers to your users.

  • Future-state journey map or storyboards and scenarios

    Output

    A journey map that describes a vision for the user experience you want to create.

  • UX vision and principles

    Output

    A way of describing what your organisation is working towards – the future-state experience you’re attempting to create for users.

  • Prototypes

    Output

    A simulation, demo or mock-up of a site, product or service that you can use to test your ideas before beginning to build.

Pros

  • Creates alignment around opportunities.
  • Prioritises ideas and develops a framework for assessing new ones.
  • Explores multiple concepts.

Cons

  • Time consuming

Updated

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