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Develop strategic recommendations or a policy

Develop strategic recommendations for an existing product or service

Combine ethnographic research and synthesis to develop actionable recommendations for future design work or service iteration.

Design Plan

Option 5:
Develop strategic recommendations or a policy 
Time frame: 12 weeks
Budget: $100,000-$150,000

How do I do this?

  • Step 1

    Ethnographic research (x 28 participants)


    To focus on understanding how people behave and what they use, so that opportunities for improvement are identified.
  • Step 2

    Research synthesis


    Ensuring that stakeholder questions are answered, that insights are documented in a robust and reusable way, and that actionable recommendations for the product or service are arrived at.

What will I get?

  • Step 1

    Opportunities and recommendations


    An output of research that highlights important things or ‘so whats’ that require attention and action.
  • Step 2

    Value proposition


    A statement describing what it is that your organisation, product or service offers to your users.
  • Step 3

    Future-state journey map or storyboards and scenarios


    A journey map that describes a vision for the user experience you want to create.
  • Step 4

    UX vision and principles


    A way of describing what your organisation is working towards – the future-state experience you’re attempting to create for users.
  • Step 5



    A simulation, demo or mock-up of a site, product or service that you can use to test your ideas before beginning to build.


  • Creates alignment around opportunities.
  • Prioritises ideas and develops a framework for assessing new ones.
  • Explores multiple concepts.


  • Time consuming