Identify unmet community needs so that new products or services can be designed | Victorian Government

Design plan

Option 4:
Learn about a group or community
Time frame: 12 – 24 weeks
Budget: $200,000 – $250,000

Pros

Understands knowledge gaps before new research is conducted.
Gives confidence on the behaviours and needs of the community.
Creates knowledge for use across multiple projects.
Sizes opportunities identified.

Cons

Insights may need translation for specific design projects.

Reviewed 17 April 2020