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Identify unmet needs

Design plan

Option 4:
Learn about a group or community
Time frame: 12 – 24 weeks
Budget: $200,000 – $250,000


  • Understands knowledge gaps before new research is conducted.
  • Gives confidence on the behaviours and needs of the community.
  • Creates knowledge for use across multiple projects.
  • Sizes opportunities identified.


  • Insights may need translation for specific design projects.

Reviewed 17 April 2020

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