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 learn about a group or community

Design Plan

Option 3:
Learn about a group or community
Time frame: 12 – 16 weeks
Budget: $150,000 – $200,000


  • Understands knowledge gaps before new research is conducted.
  • Gives confidence on the behaviours and needs around a single product or service.
  • Provides sizing of insights and opportunities through complimentary quantitative data.


  • Will not provide adequate understanding of multiple products or services.
  • WIll not have quantifiable data to back up pain points or insights.

Reviewed 20 May 2020

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