Research with diverse user groups to improve a product or service

Develop a deeper understanding of how a product or service that already exists might be improved to better meet the needs of the community or user group.

Design Plan

Option 3:
Learn about a group or community
Time frame: 12 – 16 weeks
Budget: $150,000 – $200,000

How do I do this?

What will I get?

  • Qualitative insights report

    OUTPUT

    Research with large or many datasets that describe ‘what’ happens rather than ‘why’ it happens.

  • Current-state journey map

    OUTPUT

    A tool used to visualise the user experience. It shows where and when a person or group interacts with existing services and products and what the experience is like for them.

  • Personas

    OUTPUT

    A made up person (archetype), based on user research, that represents a group of people who use a site, service or product in a similar way or who have similar user needs.

Pros

  • Understands knowledge gaps before new research is conducted.
  • Gives confidence on the behaviours and needs around a single product or service.
  • Provides sizing of insights and opportunities through complimentary quantitative data.

Cons

  • Will not provide adequate understanding of multiple products or services.
  • WIll not have quantifiable data to back up pain points or insights.

Updated

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