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“So, what do you do?” attraction and recruitment campaign

A campaign and jobs hub to help grow the family violence workforce

The “So, what do you do?” campaign aims to promote awareness of the family violence sector and its values, the diversity of jobs, and attract people with the quality and skills the sector needs. Developed by Family Safety Victoria in close partnership with the sector, the campaign has been informed by several months of research involving potential candidates, existing family violence workers and key stakeholders. 

The campaign aims to: 

  • establish that the family violence sector exists and how the sector works with or meets the needs of our community
  • promote Victorian Government investment and commitment to develop the family violence workforce and emphasise the range of jobs available
  • alleviate the fears of those who come to the sector with experience of trauma by outlining how they will be supported in their roles
  • address people’s lack of confidence by creating a sense that they will be valued and supported
  • emphasise that the sector seeks cultural diversity in its workforce because it serves culturally diverse communities
  • highlight that training and frameworks are provided to support people in the sector to manage their own and other’s safety
  • upload and promote job vacancies on the Family violence jobs portal 

As the entry point for the campaign, the Family violence jobs hub is a dedicated recruitment website where jobseekers can learn about family violence, the types of roles that exist and read case studies of workers representing the diversity of the sector. The jobs hub also offers a jobs portal – a free platform to advertise and apply for family violence roles.  

It is part of the 10-year industry plan to attract and retain a highly qualified workforce and strengthen the capacity of the system to meet the current and future demands for specialist family violence and prevention practitioners.  

Labour market forecasts indicate that over the five years from 2017, the health and social assistance industry, in which the specialist sectors are primarily embedded, were the fastest growing industry in the state. 

The specialist family violence response and primary prevention sectors have experienced rapid growth since the Royal Commission and the Victorian Government’s unprecedented investment of $2.9 billion to end family violence. 

For more information about the campaign contact cwe@familysafety.vic.gov.au.

Reviewed 28 May 2020

Family violence reform

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