'So, what do you do?' attraction and recruitment campaign

Campaign aims

Your organisation can help grow the family violence and sexual assault workforce in Victoria.

The ‘So, what do you do?’ campaign was launched in May 2020 with the aim of generating interest in the family violence and sexual assault sector and to prompt action from students, graduates and professionals who have the qualities and skills the sector needs. The campaign has been implemented over 2 phases and has been successful in driving visitors to the Family Violence Jobs Hub and Family Violence Jobs Portal.

A third phase is now taking place during March to May 2023 to provide a deeper level of understanding of the range of career opportunities available in the family violence and sexual assault sector. This phase of the campaign will use video content as a focal point to highlight different types of jobs and career opportunities within the sector, with a view to inspiring people from a range of professional backgrounds and levels of experience.

This kit includes new resources and guidance on using the video content. Links to existing resources and research insights are also included that will help you to attract and retain ‘good fit’ people to the specialist family violence and sexual assault sector.

Dates

The campaign will launch from 23 March 2023 and will be live for 2 months.

Activities and anticipated outcomes

• Increased visits to the Family Violence Jobs Hub and Family Violence Jobs Portal.
• Motivate qualified candidates to visit the Jobs Portal and apply for roles.
• Encourage more people to consider entry pathways into the sector and undertake further study.
• Greater engagement with stakeholders and peak bodies who can share the information as part of their promotional activities.

Audience

The campaign will target job seekers including:

• students/graduates in social work/psychology/community services/counselling and equivalent
• potential career changers with experience across community and health services
• people already working in the sector who are looking for a new role.

How you can help

Share campaign messages

• As a stakeholder with important connections across Victoria’s family violence and sexual assault sector, we ask for your support to distribute the information in this pack through your networks. This pack includes links to video files and social media posts, for you to share.
• Advertise vacancies in your organisation on the Family Violence Jobs Portal website and benefit from up to an expected 2,000 visits to the portal a day.
• Reshare content that has been posted on Department of Families, Fairness and Housing and Family Safety Victoria channels through your organisation’s social media networks.
• Encourage your staff to re-share the videos and messages through their social media networks.
• Include links to relevant ‘A day in the life’ videos on your website and in job advertisements.

Consider your recruitment and retention approach

• Become familiar with the research findings on the family violence employers page, and consider how you could apply them to your recruitment and retention strategies.
• Review your recruitment and retention practices:
  • Can a jobseeker call you to discuss the role?
  • Have you highlighted the benefits of working for your organisation?
  • Are you looking for diverse, representative candidates?
  • Are you providing the support your staff need to thrive in their roles?
• Include relevant campaign key messages in your recruitment communications.

Help make change happen

• Work with universities to offer placements or part-time work, or participate in career expos or talks.
• Work with high schools to offer career talks about what it’s like to work in family violence.
• Collaborate with other family violence organisations to offer rotations for staff who would benefit from a change in role.

‘A day in the life’ video series

The ‘A day in the life’ videos are the primary focus of the campaign. They follow workers in the family violence and sexual assault sector and have them explain what a typical day looks like in their role, what motivates them and why they love what they do. They can be used in your recruitment communications, including in job advertisements, or linked to position descriptions.

You can access all the videos via the web page, or individually via the YouTube links below. Each video is around 2 to 3 minutes long. Shorter 30-second versions are available for use in advertising material and on social media.

Social media content

Where possible include a link to both the Family Violence Jobs Hub and the Family Violence Jobs Portal websites as part of your social posts. The Jobs Hub has a wealth of information about working and entry pathways into the family violence and sexual assault sector.

The Jobs Portal lists current family violence and sexual assault jobs across Victoria, with dedicated areas for job seekers and employers.

Campaign posts

These sample posts and images have been designed for social media platforms. Use them to spread the campaign messages or to add interest when sharing a job vacancy.

Download the zip file below for the collection of images.

Stakeholder Kit Images - Campaign Messages

zip 4.59 MB

Recommended hashtags

• #SoWhatDoYouDo? OR #SoWhatsNext?
• #FamilyViolenceJobs
• #EndFamilyViolence
• LinkedIn: familysafetyvictoria
• Twitter: @FamilySafetyVic

Campaign messages

Career changers

• Are you thinking about a career change? What if your new job was helping families affected by family violence?
• Are you thinking about a career change? What if your new job was supporting women and children affected by family violence?
• Are you thinking about a career change? What if your new job was helping prevent family violence?
• Are you thinking about a career change? What if your new job was working with men who use family violence?
• Are you thinking about a career change? What if your new job was working in sexual assault?
• <Name of organisation> is hiring. For more information about this role visit www.jobs.familyviolence.vic.gov.au

Graduates and students

• Thinking about what’s next after your studies? What if your new job was helping families affected by family violence?
• Thinking about what’s next after your studies? What if your new job was working in sexual assault?
• Thinking about what’s next after your studies? What if your new job was supporting women and children affected by family violence?
• Thinking about what’s next after your studies? What if your new job was helping prevent family violence?
• Thinking about what’s next after your studies? What if your new job was working with men who use family violence?
• <Name of organisation> is hiring. For more information about this role visit www.jobs.familyviolence.vic.gov.au

Family violence workers

• Are you working in family violence, want to stay in the sector, but feel like a change?
• Discover the range of roles available across Victoria. Visit the jobs hub at www.jobs.familyviolence.vic.gov.au

Talk to us

• You are welcome to contact us if you have questions about the role, our organisation, how we support our staff, or how you could transfer your skills into this role.
• Contact <Name>, our <Position title> at <email address and/or phone number> for a confidential discussion.