Bachar Houli campaign promotes Free Kinder 2024

Partnership taps into culturally and linguistically diverse communities.

A young child seated on former AFL player Bachar Houli's lap.

An exciting partnership to promote Free Kinder 2024 enrolments opening has kicked off between the department, former AFL player Bachar Houli and the Bachar Houli Foundation.

Bachar Houli has an authentic connection with the reform, with his son Mohamed set to start free Three-Year-Old Kinder in 2024.

The purpose of the campaign is to tell family stories to reinforce the importance of early childhood education to children of all cultures and backgrounds.

Bachar and supporting culturally and linguistically diverse (CALD) identities, such as Rana Hussein and Imam Alaa Elzokm, are respected leaders who will help spread the word about the benefits of kinder, from within their communities.

On Monday 1 May 2023, Ingrid Stitt, Minister for Early Childhood and Pre Prep, and Bachar launched the campaign at Altona North Children's Centre, in Bachar’s local area.

Campaign materials to share with your communities

The campaign video is live on the @earlychildhoodvic Instagram page. We will continue to add new content in the coming weeks.

The current suite of materials includes:

  • videos (Arabic, Turkish and Dari subtitles available)
  • short video clips (Arabic, Turkish and Dari subtitles available)
  • behind-the-scenes stills from filming.

Consider sharing these with your networks to encourage parents of all cultures and backgrounds to enrol their children for kindergarten programs in 2024. You can also refer to our website to find translated resources you can use to communicate with CALD families about kindergarten and its benefits.

Many councils with central enrolment processes will begin allocating kindergarten places in July 2023, with families encouraged to start visiting local kinders to discuss enrolment options that work best for them.

Find out more

For further enquiries, contact the department’s Communications Division by email: