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Producer's liquor licence

Sell alcohol you make or direct someone else to make, retail or wholesale.

A producer's licence allows you to sell beer, wine, mead, sake, cider or spirits that:

  • you have made
  • someone else has made under your direction.

You can sell retail or wholesale, under certain conditions.

Key features

  • Sell alcohol you make or pay someone else to make under your direction.
  • Sell your alcohol wholesale to other licensees anywhere, anytime.
  • Sell alcohol you've made, for customers to drink at your venue or take away.
  • Sell alcohol you have not made, for customers to drink at your venue.
  • Have a second retail location that sells packaged alcohol in the same wine region.
  • Sell and allow customers to drink alcohol in outdoor dining areas (with council permission, must be alcohol you've made).
  • Take orders by phone, email, online or app and do home delivery.
  • Sell your alcohol at promotional events (for example, farmers' markets, festivals) between 7 am and 8 pm. You must keep a record of events. Cannot sell at major events or horse racing events (consider a major event licence).

If you make alcohol in a still (for example, gin, vodka, whisky) you also need an excise manufacturer licence from the Australian Taxation Office – it allows you to produce alcohol. Contact the ATO if you have questions. A producer's liquor licence allows you to sell it. These are separate licences.

Trading hours

This licence allows you to sell to other licensees at any time.

Apply at least 11 weeks before you need a licence. It may take longer if we need more information or if there are objections.

Who this licence suits

This licence suits:

  • wineries
  • breweries
  • distilleries
  • businesses with a cellar door
  • any other business that manufactures or produces alcohol.

Application fees

You need to pay a non-refundable application fee when you apply.

If your floor space is:

  • zero to 150 square metres, the fee is $334
  • more than 150 square metres, the fee is $504.30.

Read about liquor licence annual renewal fees.

Before you apply

Complete these steps before you start your application.

Apply now

Complete the application form on the Service Victoria website.

It takes about 40 minutes to complete.

Get help with unfamiliar words and details in the application form.

Apply now

After you apply

Service Victoria will email to acknowledge your application, including a receipt for your application fee.

Liquor Control Victoria will then review your application and email if we need more information. This may take a few weeks.

We send your application to Victoria Police and the relevant local council. This gives both a chance to object to your licence if they have concerns.

Victoria Police may contact you about your application.

When you get your decision

It can take about 9 to 11 weeks to get your decision.

It may take longer if someone objected to your licence or we needed to ask for more information.

Updated