Key features
- Sell alcohol on a website, app or by phone and deliver it to customers or they can pick up.
- Sell, pack and ship alcohol from more than one location.
- Customers cannot drink alcohol at your location (but they can click and collect).
- Customers can order at any time but there are limits on when you can pack and deliver.
Trading hours
Customers can order alcohol at any time.
You can pack alcohol (fulfil orders):
- 9 am to 11 pm Monday to Saturday
- 10 am to 11 pm Sunday
- 12 noon to 11 pm on ANZAC Day.
You can apply to pack alcohol outside these hours, but permission is only granted in exceptional circumstances. Contact us for details.
You can deliver alcohol:
- 9 am to 11 pm Monday to Saturday
- 10 am to 11 pm Sunday
- 12 noon to 11 pm on ANZAC Day
- not on Good Friday or Christmas Day.
You cannot apply to change the delivery hours.
Apply at least 11 weeks before you need a licence. It may take longer if we need more information or if there are objections.
Who this licence suits
This licence suits:
- manufacturers
- online retailers.
Application fees
You need to pay a non-refundable application fee when you apply.
If your floor space is:
- zero to 750 square metres, the fee is $672.40
- more than 750 square metres, the fee is $1,260.80.
Read about liquor licence annual renewal fees.
Before you apply
Complete these steps before you start your application.
Apply now
Complete the application form on the Service Victoria website.
It takes about 40 minutes to complete.
Get help with unfamiliar words and details in the application form.
After you apply
Service Victoria will email to acknowledge your application, including a receipt for your application fee.
Liquor Control Victoria will then review your application and email if we need more information. This may take a few weeks.
We send your application to Victoria Police and the relevant local council. This gives both a chance to object to your licence if they have concerns.
Victoria Police may contact you about your application.
When you get your decision
It can take about 9 to 11 weeks to get your decision.
It may take longer if someone objected to your licence or we needed to ask for more information.
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